How to make money on Bumble, Tinder and more dating apps on Valentine's Day

Dating apps like Tinder and Bumble have become important platforms for social interaction, especially when it comes to finding romance or friendship.

Given their growing popularity and ability to attract more and more users, the question arises: Is it a good idea to invest in dating apps like Tinder and Bumble?

Tinder is owned by Match Group, Inc., which trades under the symbol MTCH on the New York Stock Exchange.

On the other hand, Bumble Inc. is also a public company listed on the Nasdaq under the symbol BMBL. Interested investors can buy shares of these companies to indirectly invest in these popular dating apps.

Growing business

The Internet has had a significant impact on social dynamics and has driven the growth of the online dating services industry in Latin America.
These platforms not only have millions of users in the region, but are also expected to significantly increase industry profits in the coming years.

According to Statista, between 2020 and 2025, Brazil is expected to see an almost 50% increase in revenue from online dating services, showing a strong and sustained expansion trend.

Furthermore, users' preference for certain applications, such as Tinder, which stands out for its intuitive functionality of swiping to select or reject candidates, reinforces the position of these platforms in the market. In Mexico, 72% of dating app users chose Tinder over other options; In Brazil, it leads the region in terms of popularity and downloads, and downloads were also high in Mexico and Colombia in May 2022.

This data not only indicates a strong consumer preference for specific online dating platforms, but also points to promising growth prospects for the industry in the region. In terms of financial statistics, it is worth noting that revenue from online dating services will reach $8 billion in 2023, according to Data AI (formerly App Annie).

By 2030, the market is expected to grow 5.5% annually and global revenues will reach 12.25 billion. A growing user base, expected revenue growth and the popularity of leading apps such as Tinder highlight the investment potential of the online dating market, providing attractive opportunities for investors interested in this dynamic sector of the digital market.

How to invest in Bumble and Tinder

To invest in Bumble or Tinder, you must do so by purchasing shares of the parent companies that control them because they are both subsidiaries of publicly traded companies.

Bumble Inc. (BMBL): The way to invest directly in Bumble is to buy shares of Bumble Inc., which is listed on the Nasdaq market. Interested investors can purchase shares through a stockbroker or online exchange by creating an account and searching for the code BMBL.

Tinder (Match Group, Inc.): Tinder is operated by Match Group, Inc., which trades on the New York Stock Exchange under the symbol MTCH.

Like Bumble, to invest in Tinder, interested parties must purchase Match Group shares through a stockbroker or online investment platform using the symbol MTCH. In both cases, it is advisable to carry out a prior analysis and take into account the risks associated with investing in the stock market. Additionally, it may be helpful to follow the news and financial results of these companies to make better investment decisions.